Studio
Where painting meets technology
An artist
who makes
spaces
feel different.
Large-scale paintings, augmented reality, and sound. Permanently embedded into the architecture of luxury spaces.
1 of 20 artists chosen from 763 international entries to exhibit at the Rijksmuseum
Google Pixel × KPN × Rijksmuseum AI Art Competition, 2026
Artist. AR creator.
Spatial designer. International DJ.
Sarah Main's practice combines large-scale painting, augmented reality, and sound design. Each physical work carries a custom digital layer: an animation with composed audio that activates when a smart device is pointed at the canvas.
The experience is authored specifically for each piece and permanently integrated into the work. She also performs internationally as a house DJ, a practice that directly informs her approach to sound design and live experiential events.
Read full bio →
Sarah Main grew up in Australia and studied fine arts at Sydney University before relocating to Ibiza in 1999, where she built a career as a professional DJ, including a residency at Pacha. Her move into full-time artistic practice brought together everything she had developed across painting, music, and performance.
Today she works with luxury hotels, private collectors, and international exhibitions across Europe and the United States. Recent projects include an art residency at Mondrian Ibiza, a 32-piece installation at Amàre Beach Hotel Ibiza, and a multi-sensory cultural residency at The Goodtime Hotel Miami during Art Week 2025.
In 2025, she was selected as one of 20 artists from 763 international entries to exhibit at the Rijksmuseum (2026) in the Google Pixel × KPN × Rijksmuseum AI Art Competition.
Based: Barcelona (October–March) / Ibiza (Spring–Summer)
Available: International projects accepted. Europe-prioritised for site visits.
Every project begins with understanding your space, your audience, and what you want people to feel when they're in it.
Site consultation, concept development, artwork production, AR build, installation, and handover documentation for ongoing AR management.
Technical production quoted separately.
Original paintings and commissions priced by scale and scope.
Site-specific installations: project-based pricing.
Technical production quoted as a separate line item.
10–14 weeks for single works and small series.
16–20 weeks for larger installations of 10+ pieces.
Rush timelines available by negotiation.
[ Process ]
We discuss your space, intent, and timeline. No brief required upfront. Just an honest conversation about what you're trying to create.
You receive a concept document covering scale, palette, AR integration approach, and indicative pricing. No cost for this stage.
Work begins on approval of the proposal and deposit. You receive progress updates throughout. Installation is managed end-to-end.
2022–present
"Sarah Main's residency at Amàre Beach Ibiza transformed our hotel's atmosphere. Her immersive pieces reshaped the energy of our spaces, creating a fresh, innovative experience that left a lasting impression on our guests."Elena Riveres Amàre Beach Hotel
"A pioneer in immersive abstraction. Main's work represents the vanguard of contemporary art, where technology amplifies rather than replaces human creativity."Borja Martinez Mondrian Ibiza
"Her work is an experience, not an object. Guests don't simply walk past her installations. They pause, engage, and leave changed. That's the mark of truly exceptional art."Sats Moon Future Art
How AR turns passive decoration into guest experiences that get shared and remembered.
After being selected for the Rijksmuseum AI art competition, here's what I actually think about AI in creative practice.
14 years at Pacha Ibiza taught me how to read a room. That skill translates directly into spatial art design.
For installation enquiries, original works, and press. All messages answered within 48 hours.
By appointment.
Barcelona and Ibiza
